I’ll let you in on a little secret, one of my first jobs was at McDonalds. Apart from ‘Can I have a cheese burger with no ketchup, no pickles, no mustard, no burger’ one of the biggest gripes from customers was ‘Why doesn’t my burger look like it does on the the advert?’
Fast forward 15 years and the director of marketing for McDonalds’ Canada, Hope Bagozzi, answers the question in the video which has been doing the rounds on YouTube showing the ridiculous difference in the burgers you buy in a McDonalds’ restuarant and the ones they show you in the adverts.
The video hasn’t gone down well everywhere with the daily mail writing this article ‘One McBurger with lies‘.
Here’s a before and after image of the burger.
Personally I think fair play to McDonalds for answering the question in this way, but is it really worth the hassle and potential bad PR? It’s a big shame that they disabled the comments from the YouTube video.
So what do you think about this? Is this marketing genius from McDonalds? Should more companies be completely transparent about how they market their products ‘behind the scenes’? Or should they just keep quiet about questions that could potentially bring on negative PR. I’d love to hear what you guys think about this.